We are seeking a proactive Email & WhatsApp Marketing Executive to plan, execute, and monitor digital campaigns promoting our services like taxation, GST, audit, and compliance. The ideal candidate will have experience in campaign management, content creation, and client database segmentation.
Key Responsibilities:
Plan, draft, and schedule professional email and WhatsApp campaigns to promote services.
Design newsletters, festive greetings, and monthly service updates in a client-friendly format.
Segment and manage client databases to ensure personalized communication.
Monitor, analyze, and report on campaign performance (open rates, click-throughs, replies) and suggest improvements.
Coordinate with internal departments (Audit, Taxation, HR) to gather relevant content and updates.
Ensure timely dispatch of compliance alerts, due date reminders, and statutory circulars.
Follow data privacy regulations and company policies while executing campaigns.
Explore and implement automation tools to improve marketing efficiency and client engagement.
Perform other digital marketing tasks as assigned.
1 – 3 years of experience in email and WhatsApp marketing.
Strong content creation and campaign management skills.
Experience with client database segmentation and targeted communication.
Ability to analyze campaign metrics and optimize performance.
Knowledge of digital marketing automation tools is a plus.
Good communication, coordination, and organizational skills.